Chad Ochocinco: Short-Term vs. Long-Term Brand Approach

From a grading perspective, Chad Ochocinco gets an A for Brand Authenticity. He speaks his mind, shares his emotions, and tweets with abandonment. The man is a self-marketing machine. He has ridden bulls for charity, tried out for Sporting Kansas City of the MLS during the lock-out, danced with stars, and has his own iPhone [...]

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